Tuesday, 14 August 2012

The Olympic con



I really could not care less about world records or Olympic gold medals, but put Kate Moss on stage being a fierce bitch or the Spice Girls reuniting one last time (and Posh looking so embarrassed about the whole thing), and I’m close to tears. True Olympic glory.


 The Olympics are sold to us as this noble, honourable thing. Sponsored by Coca Cola and McDonalds. For a few hundred million dollars each. The soft drink and fast food companies turned the whole event into a bit of a farce.

All the Olympics are good for now are to see all those amazing bodies and appreciate them on purely an aesthetic level. 


Athletes with bodies honed to perfection running faster or jumping higher than everyone else. That’s hardly inspiring. 


If you want true inspiration, look to the Paralympic Games. Participants who are living with a disability that are competing on a world stage. That is ten times as inspiring, but I think they would be lucky to have a tenth of the media coverage.

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